Category : Branding
Year : 2018
Go&Win is established as a brand of casual style for kids with a medium-low price. As they confirm themselves, they do not want to sell clothes that a child would wear only on a Sunday, but to create clothes for day to day use without cary for the used and in some cases "abusing" of the clothes a child could do.
Starting from the naming Go&Win, it develops the global concept of the brand: "If you dream it, you can get it", which is visually translated into the icon of the rocket: vehicle that departs to the dreams of our little ones.
Read the entire brand book.